Qualities of a good business logo
A good logo should be unique, appropriate, useful, clear, and simple. It should also bear the intended message.
It should be appropriate
Your logo should be appropriate for its intended purpose. For instance, if you are designing a logo for a humanitarian organization, it would be appropriate to use a huamnitarian scheme . But, that cannot be done for a transport services firm. Also a logo does not necessarily need to state what a company is offering or selling. For example, the logo for Nokia or Dell or Hp does not have a computer or a phone on it.
Let it be simple
A simple logo is easy yo recognise and it is also versatile and memorable, hence it stands a greater chance of achieving enduring quality. Econet and ZTE are big companies but their logos are simple so they are easier to recognize.
endurance
A good logo should be timeless. When designing a logo ask yourself if it will last for long tym and still remain relevant. Ok , pick and pay and Red Seal has used the same logos for long tym and this have given these companies the brand identity that they have today.
Memorable
Your logo should be one that onlookers will remember after just one quick glance. Think about the logos that you remember most when you just decide to draw a logo. Your logo should be one that is remembered the instant your stakeholders see it the next time.
Adaptability
The logo should be useful for everyone and should be usable on different platforms. For this reason a logo should be designed in a format that is scaleble to any size. At Syrup Web Services we provide you with 3 different logos including the transparent logo which you can use on top of any image.
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