Thursday, 27 June 2019

Properties of a good logo

Simple colours 

Your logo might appear on screens, business cards, letterheads, pull up banners, vehicles, shop signage, product packaging, newspaper adverts just to name a few.  Logos that have gradient colours, lots of fine detail, a lot of different colours or photographic content are much more likely to look quite different in these different situations as many of them use completely different printing technology and it makes it difficult to match the colours exactly.  This is why the most powerful brands in the world usually stick to a simple palette of less than 3 main colours.  They also use solid colours rather than gradients.
Nyasha Chawanda
Graphics Designer
+263 773 341 535
nyasha@syrup.co.zw
www.syrup.co.zw

1 comment:

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